E'CHELLE

• Our Ideology

E'SHEL’s ideology is not about simplification—it’s a conscious choice in favor of the finest lash materials, innovative adhesive formulas, and perfectly balanced solutions. We understand how important reliability is for lash artists, which is why we consider every detail of the extension process. Our products ensure comfort, speed, and convenience for both the lash technician and the client.

• Our Approach to Product Launches

We are meticulous about our formulations and their results. Every E'SHEL product undergoes an extensive testing period before launch. Our lashes and solutions are first tested by specialists, and adjustments are made based on feedback from a focus group of lash artists. Only when a product delivers 100% perfect results does it make its way onto the shelf.